[Prow2] Introduction and Questions re: Marketing!
Crowe, Lynn
L.Crowe@shu.ac.uk
Mon, 18 Nov 2002 11:50:18 -0000
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Good to hear from Andrew. Here are some general answers to some of this =
queries about the assignment (I might leave it to the rest of you to
be more specific on the total budget side of things).
=20
1. The case study was prepared prior to the new requirement to produce =
a Rights of Way Improvement Plan came into being. Obviously the CROW
Act is a new area of work which the plan will have to take into =
account. The Government has supposedly made allowances for HAs to =
prepare
RIPs in their standard spending assessments this year - but whether or =
not the money allocated actually made it to PROW sections is very
hit and miss - some obtained their increases, some obtained only part, =
some sections have received nothing. I think you can assume that the
CROW Act provisions are an additional pressure for PROW sections (maybe =
an opportunity and a threat??) and they are all having to work hard
to justify any additional funds from their local authority.
=20
2. Do include appendices for any detailed information which you feel is =
not completely necessary in the main text. Often students do include
detailed SWOT analyses in an appendix, with just a bullet pointed =
summary in the main text.
=20
3. Yes - the political context of our work is essential to include in a =
marketing plan - and at the moment, PROW do seem to have a slightly
higher profile than usual.
=20
4. Even better - perhaps include short, medium and long term proposals. =
I understand there is a only so much you can do, and the word limt
is very constraining (it's for your own protection!) - but give it a =
go.
=20
5. I would've said that a budget of =A3120K was a very reasonable =
amount - but you might note how much pressure there is on the section =
as
well. I don't expect you to go into great detail on the budgeting side =
of things. However, some of your fellow students might like to share
their views of the size of the budget??????
=20
Hope this helps a bit.
=20
Lynn
-----Original Message-----
From: Andrew Fletcher [mailto:andrew_c_fletcher@yahoo.co.uk]=20
Sent: 17 November 2002 19:21
To: prow2@shu.ac.uk
Subject: [Prow2] Introduction and Questions re: Marketing!
Hello,
=20
My apologies for not introducing myself earlier, I am notoriously bad =
at answering emails at home!
=20
My Name is Andrew Fletcher, I am a Public Rights of Way Officer at The =
Royal Borough of Windsor & Maidenhead, a Unitary Authority that was
created when Berkshire County Council was dissolved. My main =
responsibilities include implementing the provisions of the CROW Act,
Definitive Map and Enforcement etc. I am in team of four people, and =
although we have our own specialist areas, we generally all do a good
spread of tasks.
=20
I am new to Countryside Access and Public Rights of Way, firstly =
working at Hewlett-Packard in Knowledge Management after completing a =
LL.B
Law degree. I'm on a very large learning curve, but am enjoying it!
=20
In my personal life, I am very much into disappearing to various places =
in the coutry to visit friends during weekends and partake in
alcohol related pleasures, but am also very into film and cinema and =
home entertainment.
=20
Now onto my questions! If anyone can help with the answers I shall be =
very grateful! (Not in any particular order)
=20
1. Was the PRoW budget in Leeds increased to take account of the new =
CROW duties?
2. Are appendices allowed in the assignment (for example a full SWOT), =
if so - does this count to the overall word count?
3. Should strengths such as Political Bargaining power be included in a =
marketing plan?
4. Should this assignment be a short, medium or long term plan?
5. I have not had much experience with Budgets in Local Authorities, is =
=A3120,000 a good figure?, or should I compare figures with other LA's
by =A3 per km of RoW, or =A3 per team member?
=20
I hope that someone can help!
=20
Thanks and Best Regards,
Andrew Fletcher
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<DIV><SPAN class=3D481452811-18112002><FONT face=3DArial =
color=3D#0000ff size=3D2>Good=20
to hear from Andrew. Here are some general answers to some of this =
queries about=20
the assignment (I might leave it to the rest of you to be more specific =
on the=20
total budget side of things).</FONT></SPAN></DIV>
<DIV><SPAN class=3D481452811-18112002><FONT face=3DArial =
color=3D#0000ff=20
size=3D2></FONT></SPAN> </DIV>
<DIV><SPAN class=3D481452811-18112002><FONT face=3DArial =
color=3D#0000ff size=3D2>1. The=20
case study was prepared prior to the new requirement to produce a =
Rights of Way=20
Improvement Plan came into being. Obviously the CROW Act is a new area =
of work=20
which the plan will have to take into account. The Government has =
supposedly=20
made allowances for HAs to prepare RIPs in their standard spending =
assessments=20
this year - but whether or not the money allocated actually made =
it to=20
PROW sections is very hit and miss - some obtained their increases, =
some=20
obtained only part, some sections have received nothing. I think you =
can assume=20
that the CROW Act provisions are an additional pressure for PROW =
sections (maybe=20
an opportunity and a threat??) and they are all having to work hard to =
justify=20
any additional funds from their local authority.</FONT></SPAN></DIV>
<DIV><SPAN class=3D481452811-18112002><FONT face=3DArial =
color=3D#0000ff=20
size=3D2></FONT></SPAN> </DIV>
<DIV><SPAN class=3D481452811-18112002><FONT face=3DArial =
color=3D#0000ff size=3D2>2. Do=20
include appendices for any detailed information which you feel is not =
completely=20
necessary in the main text. Often students do include detailed SWOT =
analyses in=20
an appendix, with just a bullet pointed summary in the main=20
text.</FONT></SPAN></DIV>
<DIV><SPAN class=3D481452811-18112002><FONT face=3DArial =
color=3D#0000ff=20
size=3D2></FONT></SPAN> </DIV>
<DIV><SPAN class=3D481452811-18112002><FONT face=3DArial =
color=3D#0000ff size=3D2>3. Yes=20
- the political context of our work is essential to include in a =
marketing plan=20
- and at the moment, PROW do seem to have a slightly higher profile =
than=20
usual.</FONT></SPAN></DIV>
<DIV><SPAN class=3D481452811-18112002><FONT face=3DArial =
color=3D#0000ff=20
size=3D2></FONT></SPAN> </DIV>
<DIV><SPAN class=3D481452811-18112002><FONT face=3DArial =
color=3D#0000ff size=3D2>4.=20
Even better - perhaps include short, medium <STRONG>and </STRONG>long =
term=20
proposals. I understand there is a only so much you can do, and the =
word limt is=20
very constraining (it's for your own protection!) - but give it a=20
go.</FONT></SPAN></DIV>
<DIV><SPAN class=3D481452811-18112002><FONT face=3DArial =
color=3D#0000ff=20
size=3D2></FONT></SPAN> </DIV>
<DIV><SPAN class=3D481452811-18112002><FONT face=3DArial =
color=3D#0000ff size=3D2>5. I=20
would've said that a budget of =A3120K was a very reasonable amount - =
but you=20
might note how much pressure there is on the section as well. I don't =
expect you=20
to go into great detail on the budgeting side of things. However, some =
of your=20
fellow students might like to share their views of the size of the=20
budget??????</FONT></SPAN></DIV>
<DIV><SPAN class=3D481452811-18112002><FONT face=3DArial =
color=3D#0000ff=20
size=3D2></FONT></SPAN> </DIV>
<DIV><SPAN class=3D481452811-18112002><FONT face=3DArial =
color=3D#0000ff size=3D2>Hope=20
this helps a bit.</FONT></SPAN></DIV>
<DIV><SPAN class=3D481452811-18112002><FONT face=3DArial =
color=3D#0000ff=20
size=3D2></FONT></SPAN> </DIV>
<DIV><SPAN class=3D481452811-18112002><FONT face=3DArial =
color=3D#0000ff=20
size=3D2>Lynn</FONT></SPAN></DIV>
<BLOCKQUOTE dir=3Dltr style=3D"MARGIN-RIGHT: 0px">
<DIV></DIV>
<DIV class=3DOutlookMessageHeader lang=3Den-us dir=3Dltr =
align=3Dleft><FONT=20
face=3DTahoma size=3D2>-----Original Message-----<BR><B>From:</B> =
Andrew Fletcher=20
[mailto:andrew_c_fletcher@yahoo.co.uk] <BR><B>Sent:</B> 17 November =
2002=20
19:21<BR><B>To:</B> prow2@shu.ac.uk<BR><B>Subject:</B> [Prow2] =
Introduction=20
and Questions re: Marketing!<BR><BR></FONT></DIV>
<DIV><FONT face=3DArial size=3D2>Hello,</FONT></DIV>
<DIV><FONT face=3DArial size=3D2></FONT> </DIV>
<DIV><FONT face=3DArial size=3D2>My apologies for not introducing =
myself earlier,=20
I am notoriously bad at answering emails at home!</FONT></DIV>
<DIV><FONT face=3DArial size=3D2></FONT> </DIV>
<DIV><FONT face=3DArial size=3D2>My Name is Andrew Fletcher, I am a =
Public Rights=20
of Way Officer at The Royal Borough of Windsor & Maidenhead, a =
Unitary=20
Authority that was created when Berkshire County Council was =
dissolved. My=20
main responsibilities include implementing the provisions of the CROW =
Act,=20
Definitive Map and Enforcement etc. I am in team of four people, =
and=20
although we have our own specialist areas, we generally all do a good =
spread=20
of tasks.</FONT></DIV>
<DIV><FONT face=3DArial size=3D2></FONT> </DIV>
<DIV><FONT face=3DArial size=3D2>I am new to Countryside Access and =
Public Rights=20
of Way, firstly working at Hewlett-Packard in Knowledge Management =
after=20
completing a LL.B Law degree. I'm on a very large learning curve, but =
am=20
enjoying it!</FONT></DIV>
<DIV><FONT face=3DArial size=3D2></FONT> </DIV>
<DIV><FONT face=3DArial size=3D2>In my personal life, I am very much =
into=20
disappearing to various places in the coutry to visit friends during =
weekends=20
and partake in alcohol related pleasures, but am also very into film =
and=20
cinema and home entertainment.</FONT></DIV>
<DIV><FONT face=3DArial size=3D2></FONT> </DIV>
<DIV><FONT face=3DArial size=3D2>Now onto my questions! If anyone can =
help with=20
the answers I shall be very grateful! (Not in any particular=20
order)</FONT></DIV>
<DIV><FONT face=3DArial size=3D2></FONT> </DIV>
<DIV><FONT face=3DArial size=3D2>1. Was the PRoW budget in Leeds =
increased to take=20
account of the new CROW duties?</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>2. Are appendices allowed in the =
assignment (for=20
example a full SWOT), if so - does this count to the overall word=20
count?</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>3. Should strengths such as =
Political Bargaining=20
power be included in a marketing plan?</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>4. Should this assignment be a =
short, medium or=20
long term plan?</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>5. I have not had much experience =
with Budgets in=20
Local Authorities, is =A3120,000 a good figure?, or should I compare =
figures=20
with other LA's by =A3 per km of RoW, or =A3 per team =
member?</FONT></DIV>
<DIV><FONT face=3DArial size=3D2></FONT> </DIV>
<DIV><FONT face=3DArial size=3D2>I hope that someone can =
help!</FONT></DIV>
<DIV><FONT face=3DArial size=3D2></FONT> </DIV>
<DIV><FONT face=3DArial size=3D2>Thanks and Best =
Regards,</FONT></DIV>
<DIV><FONT face=3DArial size=3D2><BR>Andrew=20
Fletcher</FONT></DIV></BLOCKQUOTE></BODY></HTML>
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